Top 10 SEO Tips to Rank High in Search Engines
Writing quality article is not enough to get your web pages on top of search engines results. You need to learn important SEO tips that will show you the best way to properly optimize your content to rank high in the search results pages. Your content will be of no use if no one comes to your website to read them.
You can stop worrying or stop reading this article you don’t want traffic from organic sources, but if you do then these SEO tips will show you some of the important areas you must pay attention to when optimizing your content.
SEO is what makes search engines to categorize and rank your web pages based on the particular keyword you used. Without SEO, it will be hard getting your web page to higher than your competitor’s pages on the search engines. If you are serious about improving your web pages rank in search engines, then here are the best SEO tips you can use.
1. Page Title
The page title is a very important part of every article. A well-structured page title will lead more readers to your site. Search engines attach importance to every page title you used in your article. It’s unfortunate that far too many sites lack a page title that complies with search engines best optimization practices.
The page title is the first thing that online searchers see in the search results before clicking on any website and page titles are usually what tempts them to click. It’s important that your page title reflects the content of your article. Ensure you limit it to anywhere between 40 and 70 characters because anything above this will not show up on the search results page.
2. Meta Description
This is the summary of your article which gives search engines and human a little overview of what can be found in your content. It is the second element that shows on the search results and should reflect the content of a web page. Make sure that your Meta description is between the range of 145 and 160 characters.
The use of H1 element is one of the useful SEO tips you should implement in any of your web pages. Headings are employed to create a good structure on a web page and it ranges from H1, H2, H3, H4 and more depending on the kind of article you write.
Let your headings reflect the content of your page. Make sure you use at least H1 characters on each of your articles.
4. Keyword Usage
Keyword research and usage play a big role in the ranking of your web page. Perform a keyword research before you write any article so that online searchers can be able to find your article when they made a search using that particular keyword.
The use of a relevant keyword that online users are searching for can significantly increase page rank on search engines thereby driving traffic to your website.
The excess use of keywords can harm your page rank on search engines and that’s why it’s important you know your keyword density to be sure you are not over optimizing. If you want to be on a safer side let your keyword density be at most 2%.
5. Number of Internal Links
Linking to internal pages on your site increases your SEO strength and makes pages easier to find. Even the pages you are linking out to help the web move in order. Imagine how it will look like when there is no single link on your web page to help readers move back and forth? It will be boring but be sure you are not using too many links.
Excessive internal links is a bad SEO practice that can lower your web page strength. Ensure the number of links on your web page stays roughly below 100. Adding internal links to content is another useful SEO tips many marketers are using to improve their page rank.
6. Server Response Time
You are in for a big trouble if you host your site on a server that responds very slow. Search engines are friendly to Websites that respond very fast. Slow server slows down a website. Make sure that your web page responds fast during a server request.
Your target should be a server response time of less than 200ms. You can use Google’s PageSpeed Tool to find out how you can improve performance
7. HTML Ratio
Ensure that your web page HTML/Text radio is kept as low as possible. More HTML means longer loading times and search engines are not friendly to any web page that takes a longer time to load.
In order to avoid longer loading then handle your layout in a separate CSS file. Better still minify HTML by the use of PageSpeed Insights Chrome Extension to generate an optimized version of your HTML code.
8. Mobile Website
Mobile website fits perfectly in any mobile or desktop screen sizes. Search engines are friendly to Websites that are optimized for mobile devices since there are great numbers of online searchers using mobile phones to do their search. In order to increase your SEO strength and rank high on search engines then use responsive design on your website.
9. Image Alt Tags
Make sure that all images on your page are well described and include Alt tags that should reflect the content of each page. Alt tags help describe to search engines what your image contains. This is one of the important SEO tips you can use to improve the visibility of images on your content.
10. Inline CSS
Avoid the use of inline CSS declarations on your site because it will slow down the rendering of your website. Inline CSS is embedded in your page’s HTML. External CSS is better because it lowers the size of your code and creates fewer code duplications.
In order to make it easy for search engines, use only one external CSS stylesheets when setting up your styles since more stylesheets increase HTTP requests. Use CSS Delivery Tool to see how many external stylesheets your site is using.
If you have been neglecting these SEO tips then now is a good time to apply them on your website. They will help improve the rank of your web pages and bring huge traffic to your site.